Public Workshops

Storylytic Public Workshops: Full Day and Half Day Sessions

Analyzing and presenting data is your future. You’ve heard about the fundamentals of data-based storytelling and are hungry for more. You want to become an accomplished interpreter who can bring data to life.

If you’re an individual looking for some personal development, or have just a couple of members of your team you’d like to get trained in the Storylytics narrative, these sessions are for you. New for 2017, these workshops offer the same storytelling learning as custom sessions but are for a broader audience using sample data. You’ll leave with a solid understanding of the success factors in storytelling, and practical tools that will make an immediate difference in your career.


Every Page is a Story
Data Storytelling Fundamentals Workshop

Location: CSI Spadina, 215 Spadina Avenue, Suite 400, Toronto, ON  M5T 2C7

Date and time: August 15, 2017 9:00 a.m. – 12:30 p.m.

Cost: $299 per participant ($337.87 including HST).


Data. It’s everywhere, it’s evolving, and it is enabling no end of analytics and insight for the business community. Yet the feeling of data rich, information poor still prevails. Not surprisingly, the cry to close that gap has also never been louder.

Data Storytelling holds the answer to this challenge.

Storytelling has always been about the exchange of ideas. In Data Storytelling, our ideas are driven by analyses and insights.  Effective data stories combine analyses, narrative, and visualization to tell the tale. But as visualization alone can be interpreted in different ways by different people, building an effective narrative is the means to get your point across effectively.

It is in the narrative where data stories go from good to great. Strong data storytellers focus on connecting the dots. Connecting their audience to the data, and connecting insights to action. It is only when an audience understands how a finding impacts their business that change will occur. This is where the data storyteller shines.

In this workshop, we examine the relationship between analysis, narrative, and visuals, and explore the importance of narrative – your words and explanation – in driving action and change. Time honoured storytelling techniques are reframed in the context of data, and you will develop new ways of communicating your findings and connecting with your audience. Most importantly, feedback from previous sessions indicates people have confidently and successfully applied their new skills on the job.

Learning and Benefits

You will learn

  • The interactive relationship between data, narrative, and visual
  • How to apply the classic storytelling framework to data and analysis
  • How to address the unspoken contract between storyteller and audience
  • The POET technique – practical narrative technique to connect analysis to action
  • How your new skills apply to data analyses, emails, and other forms of communication

How you will benefit

  • Relevant data based examples to demonstrate techniques
  • Practical framework to support your storytelling on the job
  • Differentiate yourself with business critical communication skills

Who Should Attend

  • Data Analysts
  • Business Analysts
  • Anyone who needs to share strategic insights with decision makers

"The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill in the next decades." - Dr. Hal Varian, Chief Economist, Google

Contact Info

P. 416.433.3413