Data Storytelling - Analytics' Final Mile

Storytelling training for analysts, data scientists, consultants, and their leaders

Welcome to Storylytics

How often have you seen analytic presentations fail to connect with stakeholders? As a leader, do you want to throw your hands in the air watching your teams spend hours revisiting data to figure out what to do next? Are your clients frustrated that data seems to be having little to no impact on decision making?

You’re not alone. As we’ve gotten better at managing data, our leaders are increasingly asking analysts, data scientists, and analytic suppliers to engage them with the insights. “Tell me a story.”

Why stories? Stories are about solving problems and are how we as humans communicate. In business, the effective use of a storytelling narrative not only brings analysis to life, but also sets future discussions up for success. Is developing an effective narrative a skill that can be learned? Absolutely!

I’m Laura Warren, and I teach data practitioners, management consultants, and business leaders how to bring data to life through a storytelling narrative I call Storylytics.

With Storylytics, you leverage time-honoured storytelling techniques to develop a compelling and engaging narrative driven by analysis. Data dumps are eliminated as we focus on the relevance of the data – relevance to the audience, relevance to the story, and relevance in the presentation.

A strong analytic narrative can make the difference between disruptive innovation and maintaining the status quo. The stories are waiting to be told. Let Storylytics help you find its voice.

What Our Clients Say

Laura created a custom a workshop for our Marketing and Data Analytics team, effectively incorporated our individualized needs into the session, AND matched them to the varying skill-sets of our team – no easy task!  Her innate ability to share her own past experiences kept us engaged throughout the session, and she handled every challenge we brought forth with ease.  Our team all walked away with a fresh perspective on storytelling and were immediately able to put the POET technique into practice.  We look forward to additional coaching from Laura as we continue our storytelling journey.
5.0
2016-12-22T20:09:14+00:00

Julie C., VP

Laura created a custom a workshop for our Marketing and Data Analytics team, effectively incorporated our individualized needs into the session, AND matched them to the varying skill-sets of our team – no easy task!  Her innate ability to share her own past experiences kept us engaged throughout the session, and she handled every challenge we brought forth with ease.  Our team all walked away with a fresh perspective on storytelling and were immediately able to put the POET technique into practice.  We look forward to additional coaching from Laura as we continue our storytelling journey.
Awesome event content, real life data, examples were great. Thank you!
5.0
2017-01-23T16:59:51+00:00

Public Workshop Attendee

Awesome event content, real life data, examples were great. Thank you!
5.0
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