Data Storytelling – The Final Mile in Analytics
Storytelling training that closes the gap between analytics and action
How often have you seen analytic presentations fail to connect with stakeholders? As a leader, have you sat through one too many data dumps? Or as a presenter, have you ever wanted to bang your head against the wall when your audience doesn’t seem to be getting what’s so obvious to you?
Sound familiar? You’re not alone. As a business community, we value and believe in the potential of data. But we’re learning it takes more than powerful algorithms or striking visuals to connect data in a meaningful way.
It takes stories.
The story is the narrative that pulls all the analysis together. It’s the voice of change that helps us understand implications of analyses and what needs to happen next. And it’s the link you need to truly connect with your audience.
With Storylytics, you'll learn how to merge analyses with natural storytelling techniques to develop compelling stories that will connect with your stakeholders. Stories that connect are shared, and shared stories are those that inspire action and change.
So let’s talk. The stories are waiting to be told. Storylytics will help you find its voice.
Laura created a custom workshop for our Marketing and Data Analytics team, effectively incorporated our individualized needs into the session, AND matched them to the varying skill-sets of our team – no easy task! Her innate ability to share her own past experiences kept us engaged throughout the session, and she handled every challenge we brought forth with ease. Our team all walked away with a fresh perspective on storytelling and were immediately able to put the POET technique into practice. We look forward to additional coaching from Laura as we continue our storytelling journey. - Boutique marketing service consultant
Awesome event content, real life data, examples were great. Thank you!
- Research professional, Public Workshop
With any training the true benefit and value can only be measured after the session has been completed and people have an opportunity to put what they learned into practice. Laura collaborated with us to develop and facilitate a training session for our marketing team, focused on using storytelling to “make a better impact with data”. My team and I have effectively leveraged the approaches taught by Laura. As a result of what we learned, we are becoming more effective in our ability to influence business direction and our drive for results.
- VP Insights & Strategy, Tier 1 CPG
The whole idea of jotting your story points on paper *before* creating a deck really resonated with me. I am seeing significant improvements in my decks so far.
- Manager, Analytics