Welcome to Storylytics Foundations
Whether you are personally interested in shoring up your data storytelling skills or are looking for ways to improve the analytics aptitude of your team, Storylytics will have a suitable program.
Choose the Program That’s Right For You
At Storylytics, we know we need to meet our audiences where they are (of course—if you’ve taken any of our workshops, this will sound familiar). That’s why we have options for teams and individuals, to help you get training that suits your needs and fills the gaps in your experience. Read on for more about each of our programs.
For Teams
Ideal for company groups of six or more, Storylytics programs meet your team where they’re at today and elevate them to where you need them to be. Storylytics is ready to work with you no matter where you are in your data storytelling journey.
Data Storytelling Assessment
If you’re frustrated that you aren’t getting what you need from your data stories but you can’t figure out the underlying issues, a Storylytics data storytelling assessment can help. Through stakeholder interviews and material review, we’ll shed light on the six stages of audience-centric data stories in order to isolate your team’s strengths and help you to align on development priorities.
Lunch ’n’ Learn Sessions
For organizations looking to educate team members on what data storytelling is and why it matters, these sessions deliver. Your teams will develop a common language around data stories and hear practical tips that will make an immediate difference on the job.
Skills Development Workshops
If making an impact with data is a priority and you’re ready to invest in the skill development of your team, Storylytics skill development workshops are customized to meet your real-world data and organizational objectives. We’ll work with you to assess where your team is in their storytelling development, establish priorities for changed behaviour and tailor a hands-on, relevant, meaningful workshop using your data.
Mentoring and Consulting
Whether you want to support a team member in personalized skill development, are a leader looking to be a data storytelling role model, or have an important presentation coming up that needs to hit the mark, we can help. With coaching sessions customized to meet your needs, you will master your analytic narrative and ace your visual presentation.
For Individuals
Welcome to Storylytics Open Workshops.
If you’re looking for opportunities to develop your storytelling skills, you’ve come to the right place.
The tools and techniques you’ll learn in our workshops are applicable to many different industries and management levels, plus you’ll have the added bonus of networking with like-minded peers in the analytic space. Once you complete a workshop, you’ll be able to easily apply the skills learned and see the benefits immediately (plus, you’ll be able to register for the next workshop in the program in order to further hone your new skillset).
Check out the course descriptions for upcoming workshops and complete the form to register.
We’re looking forward to meeting you!
Don’t forget to SUBSCRIBE TO IN CONVERSATION WITH STORYLYTICS, a monthly newsletter on all things data storytelling, including announcements on upcoming workshop sessions.
Using Data to Land Your Message
Training time: 7 hours | Prerequisite: None
All data storytellers want the same thing: to reach their audiences and make an impact. In this training module, you’ll learn the basics of creating compelling stories, getting people to listen, connecting with your audience and meeting them on their terms.
What this module covers:
- Audience Truths and Questions (otherwise known as Ts and Qs!): Every single audience member comes into the room with their own set of biases and beliefs. We’ll teach you about business truths, personal truths and influencer truths so you can better craft your message. The more you understand these truths, the more you’ll understand the problem and how to deliver insights.
- Creating an Outcome-Based Problem Statement: There are a few major tenets of data storytelling—understanding the problem, connecting with your audience and using data to provide insights that affect change. Learning how to zero in on the issue at hand and focus your work on the outcomes will be a gamechanger in terms of landing your message.
- The POET technique: POET, which stands for Purpose, Explanation, Observation and Transition, is a data storytelling framework used to connect audiences with the data that matters and, in turn, to turn data into ideas that can make a difference. In this module, you’ll learn how to use POET in the creation, presentation and communication of your message.
Participant outcomes:
- A more efficient approach to analysis
- The ability to ask better, smarter questions of decision makers
- A deeper understanding of the “what, so what and now what”
- A tried and tested framework to help you deliver every, single time
Course dates:
Inspiring and Influencing Audiences
Training time: 7-8 hours | Prerequisite: Using Data to Land Your Message
If you’re at the director level and above in your career and you’ve taken the first level of Storylytics training, you won’t want to miss this opportunity to level up. This hands-on training module will provide real-world examples and opportunities to test out and hone your data storytelling skills. You’ll also learn how to sell the idea to your audience, take them on a journey through the data and get them to the predetermined destination defined by your insights.
What this module covers:
- The Audience Ts and Qs from a strategic standpoint: Now that you’ve learned about the different types of truths within your audience, you can look at this information fromdifferent angles to determine how best to approach your message.
- The importance of the Controlling Idea: The most important thing a great data storyteller brings to the table is a clear and relevant point on view on what the data is saying. This is the Controlling Idea, and it provides weight, tone and direction. Learn how to identify it and use it in your messaging.
- Crafting your message with relevant data: It can be easy to fall into the trap of desired outcomes. When you know what the executives in a room want to hear, you may subconsciously look for data to back up their claims. But this serves no one. Learn how tolook past these perceived outcomes, craft the message that emerges from the data and touse relevant insights to back up the outcomes.
- How to influence senior level executives: Execs in the C-Suite come with their own business acumen and years of experiences, which can be both an asset and a curse. Learn how to employ all of the skills you’ve learned to reach an executive audience.
Participant outcomes:
- Hands-on analysis and practice with a real-world presentation
- An ability to influence decision makers and inspire action
- The ability to open the conversation with senior level executives to make better, faster decisions
- Tips for managing the room (before you even get in it!)
