In Conversation
Laura Warren, Storylytics Founder
Over a 20-year career in leadership roles within Canada’s largest syndicated research and loyalty firms, Laura became known as the ‘data whisperer’ because of her ability to clarify complex issues through data, graphics, and narrative.
Stories Must Stay True to Data
Strategy
Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear.
Strategy
Stories Must Stay True to Data
Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear.
POET Technique
Every Page is a Story
Strong data stories stand alone – they don’t depend on a human voice-over to deliver clear insights that demand action. Read on to see how the POET Technique™ works to make every page matter in your story.
Design
All Good (Data) Stories Start at the End
How do businesses keep insights flowing when physical distance is the norm? It’s harder, but not impossible. Data storytelling frameworks help lead the way.
Strategy
Make Data Matter
It’s never about the data. It’s about what the data can help us understand, and how it can bring us together to act. Articulating that value is how we truly make data matter. [Disclaimer: This article was written just before the start of Canada’s COVID-19 lockdown, and so much has changed in the months since […]
Tips
What Story Is Your Data Telling?
Presenting data to create a business case that inspires action goes far beyond charts and graphs
Strategy
Using Data Stories to Inspire Action
Ever wondered why your leadership team decided to proceed in a direction that’s completely counter to the research you just presented? Your data may present the facts, but you need a clear data story to influence action.
Design
The Three Core Steps to Data Storytelling
Building an effective data story is based on a sequential process; – first data, then narrative, and finally visualization.
With Storylytics, anyone can be a storyteller
Turn your data into action with Storylytics
Turn your data into
action with Storylytics