In Conversation
Laura Warren, Storylytics Founder
Over a 20-year career in leadership roles within Canada’s largest syndicated research and loyalty firms, Laura became known as the ‘data whisperer’ because of her ability to clarify complex issues through data, graphics, and narrative.
What ‘Don’t Look Up’ Teaches Us About Data Storytelling
Tips
Yes, it’s a satirical dark comedy about impending global doom, but there is one scene that encapsulates everything that can go wrong in data storytelling. All in three short minutes.
Tips
What ‘Don’t Look Up’ Teaches Us About Data Storytelling
Yes, it’s a satirical dark comedy about impending global doom, but there is one scene that encapsulates everything that can go wrong in data storytelling. All in three short minutes.
Tips
What, So What, Now What
If there ever was one phrase that causes heads to explode, it’s “I need the ‘so what.’” I hear it from leaders and team members and, while it seems easy to define, it is the most challenging stage of data storytelling. But it’s not impossible. Read on for the missing link in finding the ‘so […]
Strategy
Three Things All Great Storytellers Know
Ever wondered why your leadership team decided to proceed in a direction that’s completely counter to the research you just presented? Your data may present the facts, but you need a clear data story to influence action.
Strategy
Why Visualization Alone Isn’t Storytelling
It never fails—whenever I tell an audience “visualization isn’t storytelling,” I’m met with looks of surprise and doubt. But then I explain the role each plays in connecting with decision makers, and I can almost hear the click as everything falls into place. That’s when I know a data storyteller is born.
Strategy
Is Data Literacy Enough?
Over the past couple of years, data literacy has been getting its well-deserved moment in the sun. It is now considered the newest discipline in business acumen, right up there with market and financial literacy. But as I reflect on the approaches organizations are taking to build data literacy, I’m struck by an important question: […]
Strategy
When It’s An Insight — and How To Get There
If you really want to know where you stand as a provider of insight, it’s good to take a step back, objectively look at the experience and find your place on the insight matrix. While knowing you have an issue is a valuable first step, figuring out an escape route to a better vantage point […]
Strategy
What’s an Insight? (And Who Decides?)
While data analysis can uncover all kinds of useful information, not everything that is revealed is truly insightful. Read on for the boxes you should tick before you declare that you’ve uncovered an insight.
Tips
How RAD Are You? How to Get the Data Stories You Need
When the data stories aren’t delivering, it can be tough to figure out why. Applying the RAD principle can go a long way to helping you get back on course.
Strategy
Stories Must Stay True to Data
Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear.
POET Technique
Every Page is a Story
Strong data stories stand alone – they don’t depend on a human voice-over to deliver clear insights that demand action. Read on to see how the POET Technique™ works to make every page matter in your story.
Design
All Good (Data) Stories Start at the End
How do businesses keep insights flowing when physical distance is the norm? It’s harder, but not impossible. Data storytelling frameworks help lead the way.
Strategy
Make Data Matter
It’s never about the data. It’s about what the data can help us understand, and how it can bring us together to act. Articulating that value is how we truly make data matter. [Disclaimer: This article was written just before the start of Canada’s COVID-19 lockdown, and so much has changed in the months since […]
Tips
What Story Is Your Data Telling?
Presenting data to create a business case that inspires action goes far beyond charts and graphs
Design
The Three Core Steps to Data Storytelling
Building an effective data story is based on a sequential process; – first data, then narrative, and finally visualization.
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