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The world of data storytelling is ever-evolving, with changing viewpoints, trends, methods and more. Each month we’ll tackle a new topic with our unique Storylytics perspective.

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The Oak Tree Model: A New Way to Think About Data Storytelling

Like an oak tree draws its strength from deep in its roots, strong data stories grow from habits you can’t always see. Discover how these habits can turn your data into stories that make decision-makers sit up and take notice.
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What “Know Your Audience” Means in Data Storytelling

“Know your audience” is a common phrase when trying to connect in any form, from writing to sales to teaching. It’s foundational to persuasion. But it’s perhaps even more important in data storytelling, as we look for data to influence direction. At Storylytics, we look at three different audience truths to help better land …
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Three Keystone Habits of Great Data Storytellers

Great data storytelling is a skill, not a talent. Great data storytellers know that facts alone don’t inspire change, and they share a common set of habits that set them up for success every time. Read on to learn more about these practices so you can employ them, too. …
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The “But, Therefore” of Data Storytelling

At the base level, data storytelling isn’t that different from creative storytelling. You need a hook and a way to keep your audience engaged. Enter the “but, therefore” rule—a way to structure stories to make them more meaningful and memorable. …
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Don’t Diss the Dashboard [Part 2]

We’re back for part two on this hotly contested topic. We say dashboards have their place in business, and in data storytelling. You just have to know what you’re looking for. …
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Don’t Diss the Dashboard [Part 1]

Dashboards have their place in the world, but not all dashboards are created equal. It’s not just about presenting data; it’s also about providing focus. …
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The Greatest Skill to Master as a Data Storyteller

When it comes to landing your message, remember your audience will realistically remember just one thing from any presentation. Make sure it’s the one they need to hear—the controlling idea—and watch the magic happen. …
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