In Conversation

Laura Warren, Storylytics Founder

Over a 20-year career in leadership roles within Canada’s largest syndicated research and loyalty firms, Laura became known as the ‘data whisperer’ because of her ability to clarify complex issues through data, graphics, and narrative.


Concept illustration, based on the theme of 'Data Storytelling'

Stories Must Stay True to Data


Strategy

Jul 06, 2020

Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear.

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Concept illustration, based on the theme of 'Data Storytelling'

Strategy


Stories Must Stay True to Data

Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear.

Read More

Concept illustration, based on the theme of 'Data Storytelling'

POET Technique


Every Page is a Story

Strong data stories stand alone – they don’t depend on a human voice-over to deliver clear insights that demand action. Read on to see how the POET Technique™ works to make every page matter in your story.

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Concept illustration, based on the theme of 'Data Storytelling'

Design


All Good (Data) Stories Start at the End

How do businesses keep insights flowing when physical distance is the norm? It’s harder, but not impossible. Data storytelling frameworks help lead the way.

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Concept illustration, based on the theme of 'Data Storytelling'

Strategy


Make Data Matter

It’s never about the data. It’s about what the data can help us understand, and how it can bring us together to act. Articulating that value is how we truly make data matter. [Disclaimer: This article was written just before the start of Canada’s COVID-19 lockdown, and so much has changed in the months since […]

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Concept illustration, based on the theme of 'Data Storytelling'

Tips


What Story Is Your Data Telling?

Presenting data to create a business case that inspires action goes far beyond charts and graphs

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Concept illustration, based on the theme of 'Data Storytelling'

Strategy


Using Data Stories to Inspire Action

Ever wondered why your leadership team decided to proceed in a direction that’s completely counter to the research you just presented? Your data may present the facts, but you need a clear data story to influence action.

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Concept illustration, based on the theme of 'Data Storytelling'

Design


The Three Core Steps to Data Storytelling

Building an effective data story is based on a sequential process;  – first data, then narrative, and finally visualization.

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With Storylytics, anyone can be a storyteller

Turn your data into action with Storylytics

Turn your data into
 action with Storylytics