Over a 20-year career in leadership roles within Canada’s largest syndicated research and loyalty firms, Laura became known as the ‘data whisperer’ because of her ability to clarify complex issues through data, graphics, and narrative.
What Story Is Your Data Telling?
For those of us responsible for disseminating research and data analysis, “storytelling” has become a commonly heard boardroom buzzword.
That’s because we all think of ourselves as innate storytellers. In fact, we have the presentation decks to prove it.
Ever wondered why your leadership team decided to proceed in a direction that’s completely counter to the research you just presented? Your data may present the facts, but you need a clear data story to influence action.
Building an effective data story is based on a sequential process; – first data, then narrative, and finally visualization.
With Storylytics, anyone can be a storyteller
Turn your data into action with Storylytics
Turn your data into
action with Storylytics