Data storytelling training for teams
Data communication skills development to transform your organization.
From junior professionals and managers to directors and senior-level executives, our data storytelling program delivers practical and engaging training for everyone on your team.
The best data storytellers trust Storylytics
Land Your Message
Our foundational data storytelling team training
Through a series of frameworks developed and refined over the last 20 years, your team will receive hands-on, experiential training (tailored to your organization and industry) featuring your company data (or sector-specific examples), techniques, and formulas to help them become persuasive data storytellers.
Our team training program is tailored using your own internal data and can be delivered either online or in person. We recommend small group sessions to optimize facilitator and learner engagement and coaching.
For online team training, we can accommodate up to 15 participants (though 12 is preferred). For in-person training, we can accommodate up to 20 participants.
What’s covered in Land Your Message
Our Land Your Message data storytelling training is interactive and immersive and includes in-class exercises and take-home assignments to ensure your team leaves with razor-sharp data storytelling skills.
The program is delivered in three modules:
Discover
Learn how to uncover key details about your audience—such as their perspective, priorities, and level of influence—so you can better support them in driving change.
Storylytics Frameworks:
Audience Truths & Questions, Outcome Statements
Design
Learn how to craft a story that will resonate with your audience and identify compelling insights to move your audience.
Storylytics Frameworks:
Controlling Idea, And-But-Therefore (Leader: add 5 Beats)
Deliver
Learn how to make your message land with decision-makers so they lean in, engage, and take action, whether you’re presenting, having a conversation, or writing an email.
Storylytics Frameworks:
Communication Matrix, The POET Technique
Want a taster of our data storytelling training? Sign up for a Lunch & Learn Session
If you’re not quite ready to commit to a full-day training session, Storylytics offers a lunch-and-learn session that provides an overview of what data storytelling is and how it can benefit your organization. Get in touch to find out more and book a session for your team.
What your team will learn from this training
They’ll learn how to:
- Understand what the audience needs from the storyteller to make a decision
- Establish a clear, concise and focused point of view based on your data
- Adapt to audience communication needs and shape the structure of your story accordingly
- Take responsibility for connecting data to relevant insights that matter
- Use time-honoured storytelling techniques to transform data into relevant, insightful and compelling narratives
- Communicate your story as a presentation, in distribution, or as an email
How your organization will benefit
Your executive team will be able to:
- Focus attention on what matters most
- Make decisions with confidence
- Shift conversations from asking for ‘So what?’ to ‘Now what?’
- Say goodbye to pretty decks with no substance and hello to meaningful narratives that build confidence through high-value insights
- Get material right the first time and experience faster prioritization of issues, decisions and actions
- Avoid mind-numbing meetings or delving into the weeds of the data to try and make sense of what you have