IN CONVERSATION

The world of data storytelling is ever-evolving, with changing viewpoints, trends, methods and more. Each month we’ll tackle a new topic with our unique Storylytics perspective.

Current Topic

“Know your audience” is a common phrase when trying to connect in any form, from writing to sales to teaching. It’s foundational to persuasion. But it’s perhaps even more important in data storytelling, as we look for data to influence direction. At Storylytics, we look at three different audience truths to help better land