Data storytelling training for individuals
Upskill and enhance your professional data communication skills.
Whether you’re a data analyst, project manager, or executive leader, our data storytelling program for individuals offers impactful training designed to elevate your skills.
Land Your Message
Our data storytelling open workshop for individuals
Our individual training program equips learners at all levels with the tools and techniques needed to transform data into captivating stories. It’s ideal for individuals looking to use a personal learning budget, advance their careers or enhance their knowledge, skills, and competencies.
Through a series of proven frameworks developed and refined over the last 20 years, you will receive hands-on, experiential training featuring syndicated data, relevant real-world examples, techniques, and formulas to help you become a persuasive data storyteller.
How it’s offered
Virtual (3 x 2-hour sessions)
Where it’s offered
Online via Zoom
Cost
$895 per participant (Early bird pricing available)
Class size
Maximum ten learners
What’s covered in Land Your Message
Our Land Your Message data storytelling training is interactive and immersive, including in-class exercises and take-home assignments, to ensure your team leaves with razor-sharp data storytelling skills. You’ll also get a chance to create your own data story and receive feedback from Laura and your peers.
The program is delivered in three modules, which include:
Discover
Learn how to uncover your audience’s actual needs – priorities, point of view, and level of influence.
Storylytics Frameworks:
Audience Truths & Questions, Outcome Statements
Design
Learn how to effectively identify and share relevant, compelling insights for your audience.
Storylytics Frameworks:
Controlling Idea, And-But-Therefore (Leader: add 5 Beats)
Deliver
Learn how to craft and deliver a compelling story that drives decisions – in-person, online, or by email.
Storylytics Frameworks:
Communication Matrix, The POET Technique
What you’ll learn from our training
- Ask questions that will uncover how data influences your audience
- Establish a clear, concise and focused point of view based on your data
- Adapt to audience communication needs and shape the structure of your story accordingly
- Take responsibility for connecting data to relevant insights that matter
- Use time-honoured storytelling techniques to transform data into relevant, insightful and compelling narratives
- Communicate your story as a presentation, in distribution, or as an email