IN CONVERSATION

The world of data storytelling is ever-evolving, with changing viewpoints, trends, methods and more. Each month we’ll tackle a new topic with our unique Storylytics perspective.

Current Topic

What “Know Your Audience” Means in Data Storytelling

“Know your audience” is a common phrase when trying to connect in any form, from writing to sales to teaching. It’s foundational to persuasion. But it’s perhaps even more important in data storytelling, as we look for data to influence direction. At Storylytics, we look at three different audience truths to help better land

All Good (Data) Stories Start at the End

How do businesses keep insights flowing when physical distance is the norm? It’s harder, but not impossible. Data storytelling frameworks help lead the way. …

Make Data Matter

It’s never about the data. It’s about what the data can help us understand, and how it can bring us together to act. Articulating that value is how we truly make data matter. [Disclaimer: This article was written just before the start of Canada’s COVID-19 lockdown, and so much has changed in the months since …

What Story Is Your Data Telling?

Presenting data to create a business case that inspires action goes far beyond charts and graphs …

The Three Core Steps to Data Storytelling

Building an effective data story is based on a sequential process; – first data, then narrative, and finally visualization. …