Data storytelling programs, lunch & learns & coaching
Expert training to elevate your data storytelling skills.
Our programs blend proven narrative techniques and proprietary Storylytics frameworks to help you and your team become more effective data storytellers.
Data storytelling training designed for you
Whether you’re looking to upskill an entire team, enhance individual capabilities, or get personalized coaching, our data storytelling programs offer flexible options for every need.
For Teams
From junior professionals and managers to directors, C-Suite and senior-level executives, our data storytelling program delivers practical, hands-on and engaging training for everyone on your team.
For Individuals
Our individual training programs are ideal for professionals looking to make use of a personal learning budget, advance their career, get support on a project or enhance their knowledge, skills and competencies.
One-on-one coaching
The one-on-one coaching option offers private, personalized support to refine your storytelling skills. It’s ideal for senior leaders who need support with strategic presentations and communication or junior team members who need to develop foundational storytelling skills
Lunch & learn Sessions
Our lunch and learn sessions are designed to build awareness and spark conversation around the real challenges of data storytelling. This interactive session helps identify the tension points holding your organization back and provides clarity on where support is needed.
Proprietary frameworks
Over the last 20 years, we’ve developed and fine-turned a collection of proprietary data storytelling frameworks that play a key role in our programs. They include:
The POET Technique™
The POET Technique™ is part of the foundation of effective data storytelling. POET stands for:
Purpose
Purpose answers the “Why am I here?” question. It’s about understanding the information you need and why it’s important; it defines the purpose behind the data.
Observation
Observation involves intentionally selecting the most relevant data to answer that key question. It’s about focusing on what matters most.
Explanation
Explanation is where you clarify why the data matters. Instead of just presenting the information, you explain its significance. The explanation typically reveals one of three things: a risk we need to address, an opportunity we can seize, or a change in how we view a situation.
Transition
Once you understand the insights, the next step is determining how to act on them. You either move to the next data point or transition into an actionable plan to capitalize on what you’ve learned.
Audience Ts & Qs
Understanding your audience is crucial to telling a compelling story with your data. Audience T’s and Q’s (Truths and Questions) help clarify what information an audience needs to make informed decisions based on data. It focuses on three key audience “truths”:
Business truth
the problem your audience needs to solve
Personal truth
your audience’s experience or perspective on the issue
Influencer truth
what your audience can actually do with the information
By focusing on these truths, storytellers can craft narratives that effectively speak to their audience and help communicate the data story in a way that is relevant.
Other data storytelling frameworks
In addition to our proprietary frameworks, we also incorporate several standardized frameworks into our training, including:
The Controlling Idea ensures you know your story so you can keep the message focused on what the audience needs to believe.
The Outcome Statement clarifies the audience’s point of view and the outcome they want to affect.
And, But, Therefore (ABT) hooks your audience and keeps them engaged by presenting a compelling challenge and solution.
The 5 Beats creates a clear beginning, middle, and end for your story and a strong narrative flow that’s communicated with clarity, confidence, and impact.
By using these frameworks together, we provide comprehensive, practical training that equips participants to communicate data insights clearly, develop compelling narratives, and help drive informed decision-making.
What to expect from our training
- Pre-training resources
- Interactive, engaging, hands-on modules
- Using your data for tailored, relevant training
- Syndicated data for individual training
- Ongoing post-training support and 1-hour refresher course
We take an experiential approach to training with highly engaging, hands-on, and interactive sessions that help teams and individuals learn in a dynamic and immersive environment.
You’ll receive pre-training reading assignments to help prepare you for your session as well as post-training follow-up and a one-hour refresher session six weeks after you complete the program.
Our team training is tailored using your internal data to ensure the program is relevant to your business. Our individualized training data uses syndicated data to help you understand data storytelling frameworks and fundamentals.
Sign up for a Data Storytelling Assessment
Are you frustrated you aren’t getting what you need from your data? Are you struggling to figure out why? Frustrated you aren’t getting what you need from your data? Struggling to figure out why? We can help. Our Data Storytelling Assessment helps identify data communication skills gaps within your organization and gives you clear, actionable steps for improvement.