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The world of data storytelling is ever-evolving, with changing viewpoints, trends, methods and more. Each month we’ll tackle a new topic with our unique Storylytics perspective.

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The Oak Tree Model: A New Way to Think About Data Storytelling

Like an oak tree draws its strength from deep in its roots, strong data stories grow from habits you can’t always see. Discover how these habits can turn your data into stories that make decision-makers sit up and take notice.
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Is Data Literacy Enough?

Over the past couple of years, data literacy has been getting its well-deserved moment in the sun. It is now considered the newest discipline in business acumen, right up there with market and financial literacy. But as I reflect on the approaches organizations are taking to build data literacy, I’m struck by an important …
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When It’s An Insight — and How To Get There

If you really want to know where you stand as a provider of insight, it’s good to take a step back, objectively look at the experience and find your place on the insight matrix. While knowing you have an issue is a valuable first step, figuring out an escape route to a better vantage …
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What’s an Insight? (And Who Decides?)

While data analysis can uncover all kinds of useful information, not everything that is revealed is truly insightful. Read on for the boxes you should tick before you declare that you’ve uncovered an insight. …
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How RAD Are You? How to Get the Data Stories You Need

When the data stories aren’t delivering, it can be tough to figure out why. Applying the RAD principle can go a long way to helping you get back on course. …
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Stories Must Stay True to Data

Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear. …
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Every Page is a Story

Strong data stories stand alone – they don’t depend on a human voice-over to deliver clear insights that demand action. Read on to see how the POET Technique™ works to make every page matter in your story. …
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