Category: Strategy

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At the base level, data storytelling isn’t that different from creative storytelling. You need a hook and a way to keep your audience engaged. Enter the “but, therefore” rule—a way to structure stories to make them more meaningful and memorable. …
Artificial intelligence isn’t new—its origins go back close to 80 years at this point—but as it evolves (and gets smarter!), we start to wonder how it will factor into the future and if it will fully replace humans in certain areas. But how will it affect data storytelling, specifically? …
It never fails—whenever I tell an audience “visualization isn’t storytelling,” I’m met with looks of surprise and doubt. But then I explain the role each plays in connecting with decision makers, and I can almost hear the click as everything falls into place. That’s when I know a data storyteller is born. …
Over the past couple of years, data literacy has been getting its well-deserved moment in the sun. It is now considered the newest discipline in business acumen, right up there with market and financial literacy. But as I reflect on the approaches organizations are taking to build data literacy, I’m struck by an important …
If you really want to know where you stand as a provider of insight, it’s good to take a step back, objectively look at the experience and find your place on the insight matrix. While knowing you have an issue is a valuable first step, figuring out an escape route to a better vantage …
While data analysis can uncover all kinds of useful information, not everything that is revealed is truly insightful. Read on for the boxes you should tick before you declare that you’ve uncovered an insight. …
Reaching business goals does not come from spin. And putting conclusions before data helps no one. It is the storyteller’s job to translate the truth in the data—no matter how difficult it is to hear. …
It’s never about the data. It’s about what the data can help us understand, and how it can bring us together to act. Articulating that value is how we truly make data matter. [Disclaimer: This article was written just before the start of Canada’s COVID-19 lockdown, and so much has changed in the months since …

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