Author: laura

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At the base level, data storytelling isn’t that different from creative storytelling. You need a hook and a way to keep your audience engaged. Enter the “but, therefore” rule—a way to structure stories to make them more meaningful and memorable. …
We’re back for part two on this hotly contested topic. We say dashboards have their place in business, and in data storytelling. You just have to know what you’re looking for. …
Dashboards have their place in the world, but not all dashboards are created equal. It’s not just about presenting data; it’s also about providing focus. …
When it comes to landing your message, remember your audience will realistically remember just one thing from any presentation. Make sure it’s the one they need to hear—the controlling idea—and watch the magic happen. …
Artificial intelligence isn’t new—its origins go back close to 80 years at this point—but as it evolves (and gets smarter!), we start to wonder how it will factor into the future and if it will fully replace humans in certain areas. But how will it affect data storytelling, specifically? …
Yes, it’s a satirical dark comedy about impending global doom, but there is one scene that encapsulates everything that can go wrong in data storytelling. All in three short minutes. …
If there ever was one phrase that causes heads to explode, it’s “I need the ‘so what.'”  I hear it from leaders and team members and, while it seems easy to define, it is the most challenging stage of data storytelling. But it’s not impossible. Read on for the missing link in finding the …
Ever wondered why your leadership team decided to proceed in a direction that’s completely counter to the research you just presented? Your data may present the facts, but you need a clear data story to influence action. …
It never fails—whenever I tell an audience “visualization isn’t storytelling,” I’m met with looks of surprise and doubt. But then I explain the role each plays in connecting with decision makers, and I can almost hear the click as everything falls into place. That’s when I know a data storyteller is born. …
Over the past couple of years, data literacy has been getting its well-deserved moment in the sun. It is now considered the newest discipline in business acumen, right up there with market and financial literacy. But as I reflect on the approaches organizations are taking to build data literacy, I’m struck by an important …

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