“Know your audience” is a common phrase when trying to connect in any form, from writing to sales to teaching. It’s foundational to persuasion. But it’s perhaps even more important in data storytelling, as we look for data to influence direction. At Storylytics, we look at three different audience truths to help better land …
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Great data storytelling is a skill, not a talent. Great data storytellers know that facts alone don’t inspire change, and they share a common set of habits that set them up for success every time. Read on to learn more about these practices so you can employ them, too. …
At the base level, data storytelling isn’t that different from creative storytelling. You need a hook and a way to keep your audience engaged. Enter the “but, therefore” rule—a way to structure stories to make them more meaningful and memorable. …
We’re back for part two on this hotly contested topic. We say dashboards have their place in business, and in data storytelling. You just have to know what you’re looking for. …
Dashboards have their place in the world, but not all dashboards are created equal. It’s not just about presenting data; it’s also about providing focus. …
When it comes to landing your message, remember your audience will realistically remember just one thing from any presentation. Make sure it’s the one they need to hear—the controlling idea—and watch the magic happen. …
Artificial intelligence isn’t new—its origins go back close to 80 years at this point—but as it evolves (and gets smarter!), we start to wonder how it will factor into the future and if it will fully replace humans in certain areas. But how will it affect data storytelling, specifically? …
Yes, it’s a satirical dark comedy about impending global doom, but there is one scene that encapsulates everything that can go wrong in data storytelling. All in three short minutes. …
If there ever was one phrase that causes heads to explode, it’s “I need the ‘so what.'” I hear it from leaders and team members and, while it seems easy to define, it is the most challenging stage of data storytelling. But it’s not impossible. Read on for the missing link in finding the …
It never fails—whenever I tell an audience “visualization isn’t storytelling,” I’m met with looks of surprise and doubt. But then I explain the role each plays in connecting with decision makers, and I can almost hear the click as everything falls into place. That’s when I know a data storyteller is born. …
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